2025 closes on a positive note, with registrations growing by more than 14 percent. This is well above the 16,300 units expected at the end of September based on the rolling year’s trend
Furio Oldani
With 17,552 registrations, the 2025 tractor market closed on a positive note, bringing smiles back to the faces of industry operators. These are satisfied smiles, given that volumes for the rolling year, according to end-September data, were projected to be close to 16,300 units. Given the current situation and a two-year negative trend, this is definitely an unexpected ray of sunshine. Even more so considering that the increase benefited all manufacturers, with the sole exception of the Cnh Group, which closed with nearly 400 units compared to 2024.
Fewer registrations, for a market share of 16 and 41 percent, slightly higher than that of the Agco group and lower than that of the Sdf group. It should be noted, however, that, as is always the case at year-end, registration data for the various brands are not necessarily consistent. That is, they refer to machines actually sold to end users.
Volumes could indeed be “contaminated” by dealers’ late-December self-registrations to meet their contractual budgets. This doubt is justified considering that approximately 61 percent of the 1,715 tractors registered in December alone belong to just three groups: Agco, Cnh, and Sdf. These same groups, however, also account for more than 50 percent of the market and were therefore undoubtedly the driving forces behind last-minute registrations tied to the delivery deadlines imposed by the “Transition 5.0” plan.
Title: December-January tractor market: smiles return
Translation with Google
