Focused on corporate and production policies aimed at safeguarding environmental sustainability and promoting gender equality, the recently completed Yokohama-Atg plant in Vizag, India, also proved an ideal setting to celebrate the 70th anniversary of the Alliance brand Having become part of Yokohama in 2016 through the acquisition of Alliance Tire Group by the Japanese multinational, the Alliance brand is celebrating its 70th year of operation in 2024—a prestigious milestone. Yokohama-ATG, the manufacturing entity born from that very acquisition, chose to mark the occasion with the completion of its plant in…
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Vpo Titan technology: from military to agricultural
The American group Carlstar, recently acquired by the Titan group, has developed a technology that allows to control the pressure of tires according to use. At the same time, it has also launched new tires characterized by a high resistance to punctures After years of testing in military applications and on light vehicles like ATVs and UTVs, Carlstar Group—recently acquired by Titan International—has officially introduced its Variable Pressure Operation (VPO) technology to the public. This groundbreaking system allows tire inflation pressure to be modulated in real-time based on terrain and…
Read MoreBkt AgrimaxFactor: tires tested for agriculture
Bkt’s AgrimaxFactor tires have been awarded the “Dlg Approved” quality mark by the renowned German Dlg Institute. This marks the second time that the organization has recognized a Bkt product Independent Agricultural Testing Centers: DLG & Nebraska Tractor Test Laboratory. In the agricultural sector, two independent testing institutions set the benchmark: the Nebraska Tractor Test Laboratory in the United States and the DLG Test Center Technology & Farm Inputs in Germany. Both operate under the guidelines of the Organization for Economic Cooperation and Development (OECD) and serve as official testing…
Read MoreAlliance Agriflex+ 377Xt: strong by nature
The new Alliance Agriflex+ 377Xt tires have been designed to cope with significant loads while minimizing their impact on the terrain thanks to “Vf” technology. Already available today in three sizes, their range will be expanded during 2025 Alliance, a brand belonging to the Yokohama-Atg group, expanded its agricultural offering at the end of 2024 with the launch of the “Agriflex+ 377XT” tyres, specifically designed to equip heavy self-propelled machines, spreaders and sprayers with self-propelled aerial booms first and foremost. Steel carcasses characterized by maximum strength therefore, but also tires…
Read MoreYokohama Tws, performance and advanced solutions
The brands Trelleborg Tires, Mitas, and Interfit all belong to the Yokohama Rubber Group, specifically under its division Yokohama Tws, which has been led by Global President Elio Bartoli since December 1st of last year. In this article, we feature an exclusive interview with him published by the Spanish magazine Agrotecnica. The Japanese group Yokohama Rubber is renowned in the automotive and motorcycle industries for its high-performance sports tires. However, its presence in heavy-duty transport and off-road tire sectors is equally significant, offering durable and robust tires for demanding applications.…
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