Tag: Agriculture

CLAAS Investments Drive Strategic Growth in the United States and Germany

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CLAAS investments confirm the company’s growth strategy in the agricultural machinery sector. CLAAS investments include both the new research and development center in Omaha, United States, and the expansion of the production site in Paderborn, Germany. Furthermore, these initiatives strengthen the company’s international presence and reinforce support for farmers through increasingly advanced technologies. New R&D Center in Omaha Supports North American Agriculture With the opening of the new research and development center in Omaha, CLAAS is expanding its ability to design, test and refine agricultural machinery tailored to the specific…

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Petronas Network: More Than 2,000 Service Points Supporting Italian Agriculture

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Petronas continues to strengthen its presence in the Italian agricultural sector through an extensive network of specialized workshops and service centers. With more than 2,000 assistance points across Italy, including 92 locations specifically focused on agriculture, the company delivers technical expertise, dedicated products and professional support to farmers and agricultural businesses. A Global Brand with Strong Industry Expertise Known worldwide for its long-standing presence in Formula 1 alongside the Mercedes team and for the iconic Petronas Twin Towers in Kuala Lumpur, Petronas has been active in the chemical, petrochemical and…

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Honey 4.0 with the Italian startup Melixa

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miele 4-0

Towards honey 4.0. Digital hives are the latest frontier in beekeeping. Continuous, real-time monitoring of bee activity and health allows beekeepers to predict honey yield and intervene promptly in the event of critical issues. Precisely for this reason, the Italian startup Melixa has designed and developed a modular hive system that can be configured to meet beekeepers’ needs and managed remotely via a web interface or mobile app. Data is collected by a patented counter, a precision scale, and environmental sensors that allow beekeepers to constantly monitor the status of…

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Krone Automation Systems: physiological replacements

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automazione krone

The growing shortage of skilled labor, combined with demands for greater sustainability in agricultural practices, has stimulated the development of technologies designed to make operators’ work easier—or to replace them Difficult times for European agriculture. On one side, demands for more sustainable farming practices are increasing; on the other, the availability of specialized labor is decreasing. Two diverging trends that urgently call for technological solutions capable not only of optimizing production processes, increasing yields, and reducing environmental impact, but also of limiting the need for human supervision. All leading agricultural…

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Pac, The European Parliament challenges the Ue Commission

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fondi pac

The European Parliament challenges the Commission on the future of the Pac. Last October, the European Parliament approved a text calling on the Brussels Commission to provide greater flexibility and support in implementing the Pac Specifically, MEPs challenge the Commission’s proposed new type of direct payment for farmers affected by natural disasters, calling for animal disease outbreaks to be added to the list of events whose impact can justify financial support. Similarly, to allow a greater number of agricultural businesses to receive support in the event of a loss of…

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Agricultural mechanization, boating and two-wheelers: tough times for trade shows

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Every year, the most important industry trade fairs traditionally take place between September and November. From boating to two-wheelers and agricultural mechanization—just to mention the sectors that have historically been the most active. What recent events have in common, however, are major economic and existential challenges The first to take the stage—though it would be more appropriate to say “take to the water”—are boating industry players. Every September, they are called upon to attend no fewer than three boat shows: Cannes, Monaco, and Genoa, all of clear international standing. In…

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Horsch Pronto 9 DC seed drills: efficient and precise

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Pronto 9DC

Efficient and precise, the new generation of Horsch “Pronto 9 DC” seed drills expands the company’s product range and positions itself as the ideal solution for contractors and large cereal-growing farms Agritechnica 2025 marks the debut of the new generation of Horsch “Pronto 9 DC” seed drills, top-of-the-line models that reach an operating width of nine meters and can be hydraulically folded to within the three-meter limit required for road transport without escorts. Ideal for contractors and large-scale arable farms, these machines combine seeding with shallow soil cultivation performed by…

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Krone Big X 1180: praise of style

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krone big x 1180

At Agritechnica 2025, brand Krone celebrated the 25th anniversary of the debut of its “Big X” self-propelled forage harvesters by exhibiting a limited-edition black-livery version of its flagship model, the “Big X 1180” The year 2000 was when Krone’s “Big X” self-propelled forage harvesters first entered maize fields—machines that, over a quarter century of operation, have become a benchmark in their market segment. Krone chose Agritechnica 2025 as the ideal occasion to celebrate this milestone with two novelties: one virtual, the new “Big X 860,” and one decidedly tangible, the…

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Specialized Landini Rex4 RoboShift: a lot of new technology between the rows

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Landini Rex4 RoboShift

In the segment of specialized orchard and vineyard tractors, Landini has introduced a transmission that promises to change the way operators work between the rows. Called “RoboShift”, it is available as an option across the entire Rex4 range Renowned throughout Europe as an example of Italian engineering and manufacturing excellence applied to agricultural mechanization, the Landini Rex4 series of specialized tractors has always been the focus of upgrades aimed at enhancing operational performance without sacrificing ease of use or intuitive controls. The latest and most significant example is the mechatronic…

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Ddl Coltivaitalia: one billion more for agriculture in three years

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ddl coltivaitalia

Last July, the Council of Ministers approved the bill accompanying the “ColtivaItalia” Budget Law, which allocates an additional €1 billion to agriculture over the next three years. The allocation covers the period 2026-2028 and aims to strengthen the productive autonomy of Italian agriculture by structurally supporting key sectors and enhancing the agri-food supply chains. To this end, €150 million is earmarked to support access to credit for female and young agricultural entrepreneurs between the ages of 18 and 41. The latter will also be eligible for the over eight thousand…

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