Category: Highlight

The purchase of a new tractor doesn’t end with the signing of a contract. Rather, it marks the beginning of a collaboration between buyer and manufacturer that will last for years. The more organized the after-sales service, particularly the spare parts service, the more satisfied the buyer will be with the purchase In the beginning, everything always goes well. A newly purchased tractor rarely experiences defects requiring major repairs and the replacement of equally important mechanical components. Over time, however, the need for manufacturer-mandated maintenance and ordinary wear and tear…

SalesPro is a practical training program designed to strengthen product knowledge, field experience, and sales confidence across Europe Kubota has launched SalesPro 2026, bringing together over 400 sales professionals, product specialists, and dealership representatives from across Europe for one of the company’s most significant hands-on training programs. Held at Kubota Research and Development Europe (KRDE) in Crépy-en-Valois, France, SalesPro 2026 gives participants access to the facilities where Kubota machines are developed and tested. By combining classroom training with practical field experience, the program strengthens product knowledge, boosts sales confidence, and…

The long history of Mazzotti of Ravenna, a historic excellence of Italian agricultural machinery with over 70 years of activity behind it, has inexorably reached its end The American multinational John Deere, which acquired the Via Dismano company in 2017, confirmed its irreversible intention to liquidate the company and initiate collective dismissal procedures for all 34 employees. In recent years, John Deere had already progressively integrated Mazzotti’s historic lines of self-propelled row-crop sprayers (such as the IBIS and MAF models) into its own standardized digital and production ecosystem. Once it…