Turin, 1924. From the dynamism of entrepreneur Virginio Bruni Tedeschi emerged the company “Cavi elettrici e affini Torino,” acronymized as “Ceat.” Initially dedicated to the production of industrial wiring, it expanded its horizons in the late 1930s by venturing into the production of civilian and military gas masks. By 1946, it transitioned to manufacturing tires for agriculture and light transport. The success of these ventures enabled Ceat to expand, establishing five facilities in Italy and one in India, established in 1958 in collaboration with the Tata Group. By the early…
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