Category: Focus

Yokohama-Atg: birthday witness with Alliance celebrating 70 years

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yokohama atg

Focused on corporate and production policies aimed at safeguarding environmental sustainability and promoting gender equality, the recently completed Yokohama-Atg plant in Vizag, India, also proved an ideal setting to celebrate the 70th anniversary of the Alliance brand Having become part of Yokohama in 2016 through the acquisition of Alliance Tire Group by the Japanese multinational, the Alliance brand is celebrating its 70th year of operation in 2024—a prestigious milestone. Yokohama-ATG, the manufacturing entity born from that very acquisition, chose to mark the occasion with the completion of its plant in…

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Case Ih Puma 260 Afs Model: almost perfect

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Modellismo Case Puma 260

A very well made 1:32 scale replica if it were not for the reproduction of the rear lights made with paint instead of transparent and colored plastic, a solution also present on some front headlights The French manufacturer Universal Hobbies continues on the path towards an ever more precise fidelity of its replicas to the original products. In this specific case, the model of a Case Ih “Puma 260 Afs” in a scale of one to 32, the brilliant paintwork of the bodywork and the cabin interiors are particularly appreciable,…

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Tractor market first three months 2025: light in the tunnel

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The tractor market in the first quarter of 2025 continues to decline, but in a less worrying way than in the past. It is likely that sales are moving towards balances that are hopefully no longer conditioned by external factors Furio Oldani Registrations of agricultural tractors in the first three months of 2025 show a decline of around six percent compared to the same period in 2024, a year that, due to the accumulation of several negative factors, will be remembered by the sector as one of its most challenging…

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Agricultural Tires, Continental to Stop by 2025. Focus on Special Commercial Tires

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Continental will focus its Commercial Specialty Tires business on tires for material handling, earthmoving and port operations. The Agricultural Tires segment will be discontinued by the end of 2025 Continental will focus its Commercial Specialty Tires business on Material Handling, Earthmoving and Port Operations Tires and discontinue its Agricultural Tires business by the end of 2025. This decision follows a comprehensive business review. As the market for agricultural tires has undergone strong disruptions in recent years, Continental’s ambition is no longer compatible with the increasing commoditization of the market. Employees…

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Full line, Fendt restructures its program

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full line fendt

The Fendt Full Line program has been a central component of the Fendt strategy for many years, with the aim of offering farmers the best holistic solutions along the agricultural value chain. To better meet this need, Fendt is transforming the existing business model into a partner program for certain product groups “In order to offer our customers better integrated solutions in the Fendt dealer network under current conditions, we want to optimize existing partnerships and establish new ones. The current situation is characterized by volatile and weakening markets. This…

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Trelleborg Tires tractor driver of the Year 2025: a race between champions

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Fifty skilled operators took part in the sixth edition of the Tractor Driver of the Year trophy on February 22, an event once again organized by Trelleborg Tires, which this year partnered with John Deere Italy Premium tires fitted on premium tractors driven by premium operators— in short, the best that modern agricultural mechanization has to offer. Competing in the event were 50 of Italy’s top tractor operators, carefully selected by Trelleborg Tires based on their professional experience. Adding to the prestige of this year’s edition was the race venue:…

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Spain, Bridgestone announces layoffs

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Bridgestone licenziamenti

The radial tire market for agriculture (AGR) and the radial tire market for trucks and buses (TBR) have experienced a significant contraction due to the challenging macroeconomic environment. Inflation, uncertainty, and regulatory changes in the sector have negatively impacted the industry, often forcing companies to make unexpected decisions. Bridgestone Announces layoffs in Spain One such decision comes from Bridgestone Hispania Manufacturing, which has informed workers’ representatives of its intention to initiate a collective dismissal procedure. The affected plants are located in Puente San Miguel (Cantabria), dedicated to the production of…

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Agrilevante 2025, a project for the Mediterranean

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agrilevante 2025

Presented at Agriumbria Agrilevante 2025, an exhibition dedicated to machinery and technologies for the agricultural economies. Now in its eighth edition, it will be held in Bari and will focus on internationalization, robotics and sector policies Agrilevante is a growing event, which has established itself in the global trade fair panorama as one of the reference events for the agricultural machinery sector. The event, which this year from 9 to 12 October is holding its eighth edition in Bari, owes its success to a strong Mediterranean characterization; to the ability…

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European tractor registrations 2024: fluctuating trends

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Different trends were experienced by brands in the Old Continent last year. In the face of a negative trend, in some cases even heavy, which affected the commercial results of almost all the protagonists of European agricultural mechanization, a few but significant performances counter-trended. Filmed in 1994, “The Crow” is a cult film for noir lovers. However, it is also known outside of that circle for the phrase with which the protagonist, Eric Driver, aka Brandon Lee, tries to comfort his friend Sarah, who is threatened by a gang of…

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AgriSima, a fair on sale

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agrisima

As anticipated in December by Macchine Trattori, the French agricultural machinery fair Sima has officially launched the challenge for its rebirth AgriVitiEvents, the organizing company that has scheduled AgriSima, this is the new name of the era, from 22 to 25 February 2026, has decided to propose a reduction in participation costs compared to the past in the order of 30 percent with the aim of reaching 1,200 exhibitors. Title: AgriSima, a fair on sale

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