Category: Highlight

Full electric wheel loaders, a growing business

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pale gommate full electric

Considered until recently a niche segment, that of compact full electric wheel loaders today represents a growing business in the agricultural mechanization sector thanks to their ability to interpret the potential of electrification well in the context of the energy transition process pursued by the European institutions The electrification of compact operating machines with power ratings below 50 kilowatts, approximately 70 horsepower, is one of the main objectives advanced by the industrial segment in an energy transition perspective. This performance class currently allows to balance the actual advantages of environmental…

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Macchine Trattori May 2025

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Macchine trattori maggio

Discover the new issue of Macchine Trattori – May 2025!Macchine Trattori of May opens with new updates on the tractor market regarding the first quarter of 2025. And you can immediately notice, first of all, how it seems that sales are moving towards new balances. Cover Story – Macchine Trattori May 2025 The cover story is dedicated to the Merlo “Tf33.9-140” telescopic handler, which is offered on the market in a fully optional configuration that makes it one of the most interesting telehandlers in terms of performance/equipment ratio. A competitiveness also increased by…

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Om tractors: from hothead engines to diesel engines

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trattori om

When people talk about Om tractors, they almost always refer to the machines powered by diesel engines. However, the brand’s debut in the tractor world actually dates back to the 1930s, initially featuring hot-bulb engines, which were only replaced by diesel engines in the 1940s OM, short for Officine Meccaniche Grondona, entered the industrial world in 1847 as a manufacturer of railway carriages. In 1899, it was acquired by the Milan-based company Miani and Silvestri, leading to the creation of the Società Anonima Officine Meccaniche Miani Silvestri Comi Grondona &…

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The national market of agriculture 4.0 technologies in decline

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tecnologie agricolture 4.0

For the first time, the national market for Agriculture 4.0 technologies is shrinking. After seven years of uninterrupted growth, 2024 has seen an annual drop of eight percent. This trend has been heavily influenced by a decrease in demand for machines and equipment integrated with digital solutions, largely due to the end of tax incentives. After years of steady growth, 2024 marks the first slowdown in the Italian market for digital technologies in agriculture. This is the key finding of the “Smart Agrifood Observatory 2025,”. This is an annual study…

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Tractor market first three months 2025: light in the tunnel

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The tractor market in the first quarter of 2025 continues to decline, but in a less worrying way than in the past. It is likely that sales are moving towards balances that are hopefully no longer conditioned by external factors Furio Oldani Registrations of agricultural tractors in the first three months of 2025 show a decline of around six percent compared to the same period in 2024, a year that, due to the accumulation of several negative factors, will be remembered by the sector as one of its most challenging…

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Fertilizers, fertile duties from the EU

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fertilizzanti dazi

European Commission Proposes Tariffs on Russian and Belarusian Agricultural Products and Nitrogen-Based Fertilizers The European Commission has recently adopted a proposal to impose customs duties on agricultural products and nitrogen-based fertilizers imported from Russia and Belarus. The move aims to reduce the EU’s dependence on imports from the two countries, which—especially in the case of fertilizers—make the European Union vulnerable to potential coercive actions by Russia, posing a significant risk to EU food security. According to the Commission, the proposed tariffs are intended to support increased domestic fertilizer production and…

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Agricultural Tires, Continental to Stop by 2025. Focus on Special Commercial Tires

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Continental will focus its Commercial Specialty Tires business on tires for material handling, earthmoving and port operations. The Agricultural Tires segment will be discontinued by the end of 2025 Continental will focus its Commercial Specialty Tires business on Material Handling, Earthmoving and Port Operations Tires and discontinue its Agricultural Tires business by the end of 2025. This decision follows a comprehensive business review. As the market for agricultural tires has undergone strong disruptions in recent years, Continental’s ambition is no longer compatible with the increasing commoditization of the market. Employees…

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Full line, Fendt restructures its program

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full line fendt

The Fendt Full Line program has been a central component of the Fendt strategy for many years, with the aim of offering farmers the best holistic solutions along the agricultural value chain. To better meet this need, Fendt is transforming the existing business model into a partner program for certain product groups “In order to offer our customers better integrated solutions in the Fendt dealer network under current conditions, we want to optimize existing partnerships and establish new ones. The current situation is characterized by volatile and weakening markets. This…

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Agrilevante 2025, a project for the Mediterranean

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agrilevante 2025

Presented at Agriumbria Agrilevante 2025, an exhibition dedicated to machinery and technologies for the agricultural economies. Now in its eighth edition, it will be held in Bari and will focus on internationalization, robotics and sector policies Agrilevante is a growing event, which has established itself in the global trade fair panorama as one of the reference events for the agricultural machinery sector. The event, which this year from 9 to 12 October is holding its eighth edition in Bari, owes its success to a strong Mediterranean characterization; to the ability…

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European tractor registrations 2024: fluctuating trends

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Different trends were experienced by brands in the Old Continent last year. In the face of a negative trend, in some cases even heavy, which affected the commercial results of almost all the protagonists of European agricultural mechanization, a few but significant performances counter-trended. Filmed in 1994, “The Crow” is a cult film for noir lovers. However, it is also known outside of that circle for the phrase with which the protagonist, Eric Driver, aka Brandon Lee, tries to comfort his friend Sarah, who is threatened by a gang of…

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