Petronas continues to strengthen its presence in the Italian agricultural sector through an extensive network of specialized workshops and service centers. With more than 2,000 assistance points across Italy, including 92 locations specifically focused on agriculture, the company delivers technical expertise, dedicated products and professional support to farmers and agricultural businesses.
A Global Brand with Strong Industry Expertise
Known worldwide for its long-standing presence in Formula 1 alongside the Mercedes team and for the iconic Petronas Twin Towers in Kuala Lumpur, Petronas has been active in the chemical, petrochemical and lubricant industries since 1974.
Over the years, the company has built a global industrial footprint through production facilities, blending plants, gas processing operations and research centers dedicated to developing advanced lubricant technologies.
An Italian Center of Excellence
Italy plays a strategic role in Petronas’ research and development activities. One of the group’s technical centers is located in Villastellone, near Turin, following the acquisition of the former Fiat Lubricants facility in 2007.
A significant share of the company’s agricultural lubricant development is carried out here, with a strong focus on meeting the requirements of modern tractors and agricultural machinery.
Dedicated Lubricants and Fluids for Agriculture
Petronas offers a comprehensive range of lubricants and technical fluids designed specifically for agricultural applications. These products are developed to ensure reliability, equipment protection and high operating performance.
The portfolio includes the original CNH lubricants Ambra, Akcela and Tutela, alongside the Arbor lubricant range for the open market and Petronas AdBlue service fluids.
All products are engineered to meet the demanding quality standards of today’s agricultural sector, helping protect mechanical components while maximizing operational efficiency.
Petronas Network: A Nationwide Support System
Supporting its product portfolio is the Petronas Network program, which includes more than 2,000 specialized workshops and service points throughout Italy.
Among these locations, 92 centers are dedicated specifically to agricultural machinery. The network is designed to provide customers with qualified support that combines product supply, technical assistance and professional consultancy.
This widespread presence allows farmers and contractors to access specialized services quickly, helping reduce machine downtime and improve overall farm productivity.
Terrepadane: A Long-Standing Partnership
One of the most notable members of the network is the Terrepadane Agricultural Consortium of Piacenza, a historic organization founded in 1900 that has supported agricultural businesses for more than a century.
As a CNH dealer and a key reference point for the farming sector, Terrepadane operates across multiple business areas, including agricultural machinery sales, equipment distribution, spare parts, agronomy products, livestock solutions and a wide range of services for farming enterprises.
Its network of eight operational sites ensures comprehensive coverage and timely support throughout the region.
Technical Training and Specialist Expertise
A distinctive aspect of the collaboration between Petronas and Terrepadane is the continuous training provided to staff members.
Sales managers and workshop technicians regularly attend technical training sessions organized by Petronas at its Italian headquarters in Santena. These programs help participants stay up to date with product innovations, lubrication technologies and best maintenance practices.
The direct interaction with Petronas specialists also allows field feedback, operational requirements and customer challenges to be shared and addressed more effectively.
Supporting Efficiency and Reducing Downtime
The philosophy behind Petronas Network in agriculture focuses on building a community of highly qualified professionals. As a result, members provide not only dedicated products but also technical expertise and specialized support.
Ultimately, the network helps agricultural businesses protect equipment and maintain peak operating efficiency. In addition, it minimizes costly machine downtime throughout the machinery life cycle.
Title: Petronas Network: More Than 2,000 Service Points Supporting Italian Agriculture
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