Argo Tractors, a player in the production of Landini and McCormick brand tractors, has promoted the Master Xperience, a technical-commercial course dedicated to the Italian network
With the Master Xperience initiative, Argo Tractors strengthens its commitment to the Landini and McCormick network, focusing on product knowledge, technical collaboration, and sales expertise as key levers for confidently facing market challenges and delivering value to the end customer.
Also a stop at the Trelleborg Tires production plant
The initiative, held on May 12, 13, and 14, took place in Tivoli, in the province of Rome, between the Trelleborg Tires production plant (located within the Yokohama TWS global headquarters) and the Acquedotto Romano Polo Club, involving over 60 participants and approximately 50 dealers.
In particular, the program alternated technical discussions, sales sessions, hands-on demonstrations with competitor tractor models, and dynamic field activities. The Master Xperience thus confirmed the central role of training in the growth, updating, and strengthening of the Argo Tractors sales network.
The project was born out of the training program announced during the Dealer Meeting held on February 4, held on Lake Garda in Lazise, and is part of a broader strategy that sees 2026 as a year dedicated to skills development.
Master Xperience: the program
The program kicked off on May 12 at the Trelleborg Tires plant, with a visit to the facility where tire and complete wheel solutions for the agricultural sector are designed and produced, followed by technical sessions with Tire Experts on the main features and benefits for the end consumer, with a focus on Trelleborg’s flagship tires and the ProgressiveTraction range.
May 13th was dedicated to classroom training by Argo Tractors Product and Platform Managers, with morning and afternoon sessions in the Yokohama Conference Room. This day was designed to ensure ongoing product development, maximize the value of proposed solutions, and align the entire network with the most advanced standards.
Finally, on May 14th, participants participated in field trials at the Acquedotto Romano, a Polo Club located in the green Roman countryside, extending over 80 hectares. Field trials with Landini and McCormick tractors were conducted here, and the training program concluded.
The Master Xperience focused specifically on the medium- and high-power product families, where participants tested the Landini 6H Series, 6RS Series, 7 SWB Series, and 7-180 Digital Series. For McCormick, the X6 P6-Drive, X6.4 VT-Drive Digital, X7 SWB, X7.6 P6-Drive Digital, X7.6 VT-Drive Digital, and X8 VT-Drive Digital models. These tests offered the opportunity to compare the tractors with those of the competition to better appreciate their strengths.
Title: Argo Tractors training: Master Xperience in Tivoli at the Trelleborg Tires plant
Translation with Google
