Category: Highlight

For the first time, the Indian tractor market has broken through the one-million-unit threshold In 2025, the Asian country—which holds the world record for population—recorded sales of 1.09 million tractors, according to data released by the Tractor Manufacturers Association. It should be noted, however, that this result—up 20 percent year on year—refers to sales, not registrations. Registrations, for their part, came close to the one-million mark, stopping at just under 979,000 units. Of these, almost 238,000 registrations were accounted for by Mahindra, which confirmed its market leadership with a 23.6…

Read More

Agricultural mechanization: the Uk tractor market faces a deep crisis A severe crisis is hitting the UK tractor market. According to data released by the Agricultural Engineers Association (AEA), the association representing British manufacturers, in 2025 sales of tractors over 50 horsepower fell to their lowest level of the past ten years, reaching an all-time low since the Association began monitoring registrations in the 1960s. Last year, registrations of tractors above 50 horsepower totaled 8,791 units, marking a 14 percent decline compared with 2024. December alone saw a drop of…

Read More

The Latvian company EwaGlobal markets Ewa Eco-Wood-Art products worldwide. Among its wide range are replicas of numerous agricultural machines—wooden tractors models that are as easy to assemble as they are striking to look at Created with the aim of producing and selling wooden assembly toys, the Ewa Eco-Wood-Art brand has rapidly evolved in terms of its offering, now boasting a catalog made up of several hundred items. A common feature of all products is the construction material—wood—and the nature of the individual components, laser-cut from thin sheets of plywood. When…

Read More

Monarch Tractor faces a crisis. The US company specializing in the production of fully electric and autonomous tractors is experiencing a difficult period This difficult period prompting its management to change its business strategy to avoid the risk of closure. According to internal company rumors, the intention is to transition from a manufacturing company to a service company, abandoning its ambition to produce and market electric and autonomous tractors in favor of a business focus on selling software and technologies for autonomous driving in agriculture to other manufacturers. The change…

Read More

The recession in the Usa agricultural machinery market continues to worsen According to data released by AEM, the association representing North American equipment manufacturers, tractor registrations in the first ten months of 2025 fell by 9.2% year on year, dropping from 189,104 units in the first ten months of 2024 to 171,680 units between January and October 2025. The sharpest decline was recorded in the over-100 hp power segment, which saw a contraction of 23.8%, while the 40–100 hp segment posted a decrease of 3.8%. The combine harvester segment is…

Read More

Titan International recently announced that it has reached an agreement to create a strategic partnership with the Brazilian company Rodaros Industria de Rodas The agreement provides for an initial investment of four million dollars for Titan International to acquire a 20 percent stake in Rodaros Industria de Rodas, while the remaining 80 percent of the shares will be acquired by the US group progressively by 2029, with the final valuation dependent on the achievement of specific financial performance. The objective of the transaction is to integrate the two companies’ technologies…

Read More