The January-September period closed positively. However, if we project registrations over the rolling year, 2025 should close at around 16,300 units, fewer than 2020, a critical year due to Covid
Author: Furio Oldani
Between January and September, the main types of agricultural machinery recorded an increase in sales driven by incentives under the Innovation Fund and the Pnrr incentives.
However, the recovery in purchases does not compensate for the sharp declines recorded in the national agricultural machinery sector over the last decade.
This, in short, is FederUnacoma’s commentary on registration trends in the first nine months of 2025. These comments are supported by a year-end estimate of approximately 16,300 units, 500 cars below the end of 2020, which was impacted by the pandemic. While it’s true that the market is recovering, the national standard of 18,000-19,000 registrations per year is still a long way off.
“Better a little than nothing” is a well-known popular saying that most operators must have embraced, given the less apprehensive atmosphere prevailing in the AgriLevante pavilions than in the past. The only exception was the CNH Group stands, whose brands continue to experience a negative performance, with the sole exception of Steyr, whose volumes, however, have little impact on overall performance.
“Better a little than nothing” is a well-known popular saying that most operators must have embraced, given the less apprehensive atmosphere prevailing in the AgriLevante pavilions than in the past. The only exception was the CNH Group stands, whose brands continue to experience a negative performance, with the sole exception of Steyr, whose volumes, however, have little impact on overall performance.
All other brands are performing well, with the exception of Goldoni, which is once again facing a difficult period. It is speculated that it could be acquired by the Turkish company Basak Traktor, which in January 2024 acquired the Canadian company Bühler Industries. Manufacturer of “Versatile” tractors and “Farm King” equipment.
Title: January-september tractor market: a positive return to the past
Translation with Google
