After the definitive “Bestseller Award” rankings regarding the most registered vehicles of 2025, here are the analyses by category
Overall ranking
An Italian tractor returns to first place in the overall ranking of the ten most registered tractors in Italy in 2025. It dethrones last year’s winner, the Asian Solis “26,” which was already second in 2023.
Third on the podium is a Deutz-Fahr “5070 Df Kyline,” effectively the winner’s green twin, confirming the strong sales momentum enjoyed by the Sfd group thanks to a particularly aggressive pricing policy. This connotation is aggressive. This connotation is also shared by at least eight of the ten machines in the overall ranking, the same ones that also share construction approaches geared toward maximum simplicity and content completely free from electronic complications. This indirect confirmation of a class of users who too often value technology and innovation more in words than in action, and who prefer concrete and immediate savings to the greater efficiency ensured by innovation.
Crawler Ranking – Class I
Tracked tractor registrations remained virtually stable, rising to 694 from 658 last year. This category continues to account for approximately four percent of the total market, although unregistered tractors are not included in the calculation. Landini and New Holland are the two most popular brands, both at the top of their class, but with New Holland dominating overall sector volumes. There were 295 blue machines versus 209 light blue ones. Two closely related vehicles, branded Same and Deutz-Fahr, were also present.
Isodiametric Category Class I
Antonio Carraro has a landslide victory in the isodiametric tractor category, a vehicle that, thanks to its slope stability and undeniable operational versatility, competes closely with traditional tractors.
Especially in specialized fields. A full eleven percent of the overall market is actually dominated by equal-wheeled tractors, which are produced by just two manufacturers: Antonio Carraro and the BCS group, which operates in the sector with the BCS, Ferrari, and Pasquali brands. Together, the two have achieved 1,908 registrations, compared to an industry total of 2,000. It’s worth noting that Antonio Carraro also features two vehicles in the overall Top Ten, ranking fifth in Italy in terms of registrations.
Specialist classification Cl.H
In 2025, registrations of specialized tractors exceeded 4,200 units, accounting for nearly 24 percent of the market. For years, the sector was dominated by domestic manufacturers alone, and indeed, they still dominate today. However, they have long since begun to contend with a competitor, Fendt, which has significantly raised the technological bar in the sector. This confirms that many companies in the sector, focused on production efficiency and profitability, prefer to invest in modern, advanced equipment rather than make short-term savings by looking at basic, minimalist tractors.
The latter will also undoubtedly soon have to contend with Asian competition, which has already monopolized the low-power segment, and when that happens, it will be tough to compete. The 2025 Top Ten sees two Sdf twins from the Same and Deutz-Fahr brands at the top, followed by Fendt, a large group of New Holland and Landini tractors.
Compact Class A Ranking
The bare minimum required for work, offered at the lowest possible price. This, in short, is the market demand from less structured companies and so-called part-time farmers, the typical customers of compact tractors. Unable to access subsidies and therefore having to pay for the machines in full, they are extremely sensitive to price lists.
Obviously, from this perspective, Asian tractors have an advantage given the low local labor costs and the support provided by their respective governments. For European companies, the competition is lost from the outset, but in a free market, everyone should be able to pursue their own business. From this perspective, and for consistency, it is expected that those who purchase these vehicles will not protest if agricultural products imported from abroad compete with domestic ones.
Utility Classification Cl.B
Many brands are competing in the “Utility” category, but registration volumes are relatively low. The top ten tractors in this class achieved a combined total of only 541 registrations, compared to the 1,139 registered by the ten best-selling company tractors and the 674 registered by the more structured multipurpose tractors.
The data confirms that even small family-run businesses, until recently the typical customers for these machines, have begun to look towards tractors with higher weight and power. Indeed, the aforementioned 541 registrations in the Top Ten are lower than the 719 registrations registered in the same class in 2024.
This class is firmly dominated by New Holland and Landini, but they are followed by three Deutz-Fahrs, closely followed by a Kubota-based Escort, which precedes the Chinese-built Massey Ferguson “MF4710 M” that debuted in the Top Ten last year. It ceded its role as newcomer to Claas, present with its “Elios 210.”
Company rankings Cl.C
Company tractors are multipurpose tractors highly prized by small and medium-sized agricultural organizations. It’s no coincidence that, along with specialized tractors, they represent one of the cornerstones of Italian agricultural mechanization. This is a highly competitive class, with New Holland as its undisputed leaders, followed closely by Landini. Other brands, however, are not standing idly by. Nearly all the industry’s leading players are included in the ranking, from Fendt to Same and from Deutz-Fahr to Kubota. Also appearing for the first time is Valtra with the “A115” model, a tractor that, upon its launch, was presented as a machine designed specifically for the Italian market. This model rewarded the Finnish brand, allowing it to overtake its cousin, the Massey Ferguson “MF 5711 M” in the Top Ten for company tractors.
Multipurpose Class D Ranking
Class “D” enters the first of three categories encompassing medium-high and high-powered machines. These rankings have been dominated by foreign tractors for years, and this hasn’t changed in 2025. The only supporter of domestic products is New Holland, present in the rankings with two “T6s,” one of which, the “T6.180,” comes in second place in a sandwich consisting of two Fendt “314 Vario” and “516 Vario.”
The German manufacturer also placed a third model, the “312 Vario,” in eighth place, ahead of a Massey Ferguson “MF 5S.145” and a Claas “Arion 470.” The Valtra brand also featured in the rankings with its “G135” model, and Deutz-Fahr performed admirably, taking fourth and fifth place with two “6” series tractors, a “6151” and a “6135 C.”
Medium-High Power Class E Ranking
There’s no battle in the medium and high-powered classes. John Deere dominates, taking all three top spots on the podium, even placing a fourth machine in eighth place, tied with Deutz-Fahr. Its longtime rival, Fendt, isn’t giving up, however. It places two Varios in fourth and seventh place, positions that the Agco group then reinforces with the addition of two Valtra tractors. Claas, a leading brand in the large harvester sector but also slowly gaining ground in the tractor world, is a third wheel, or rather, tenth. The complete absence of national brands in this class is worrying.
Italian cars are certainly inferior to foreign ones in terms of performance and features, but they clearly lack personality and therefore fail to satisfy the passionate desires of drivers that can be summed up in the expression “pleasure of ownership.” Italian manufacturers should perhaps pay more attention to image and communication.
High-power classification Cl.F
The “F” class undoubtedly encompasses the most modern and technically advanced tractors, vehicles that perfectly embody the design and construction capabilities of their respective brands, making them sought-after by the most structured manufacturing and contracting organizations. For these reasons, but also in light of the margins each individual sale generates and the returns generated over time by mandatory maintenance, this class includes all the most highly regarded manufacturers, with only the John Deere and Agco groups vying for the top spot.
The former is present with two models, the “6R 250” and the “6R 215,” for a total of 158 out of 598 machines, while AGCO, thanks to its three brands, Fendt, Massey Ferguson, and Valtra, accounts for over 50 percent of class registrations. Also present are Case IH with its legendary “Puma CVX,” Claas with an “Axion 870,” and Deutz-Fahr with the “6230” model. Finally, it’s worth noting the growth in overall volumes compared to last year, 598 units versus 423 in 2024.
Cl.G Super Tractors Ranking
292 super tractors were included in the category rankings, compared to 173 last year. This growth is driven by the industrialization process that is permeating national agriculture and livestock farming, despite boycott attempts by those who champion organic, family-run, and niche production. To withstand current and future foreign competition, the agreements with Mercosur and India, though contested, are a reality; the sector cannot avoid making its practices increasingly efficient.
The ranking is once again dominated by the Agco group with 159 machines incorporating Fendt and Massey Ferguson, but John Deere responds in kind, placing its “8R 410” in second place, also available in tracked versions. Case IH also joins the group with its “Optum 340 Cvx2” with an aggressive and distinctive design, pleasantly out of step with the stylistic trend based on sharp, angular lines that is causing all tractors to look alike.
Title: Tractors, Top Ten 2025: analisi delle classifiche
Translation with Google
