Toyota Hilux: electrification to the ninth power

toyota hilux

Presented in its European premiere at the Brussels Motor Show 2026, the ninth generation of Toyota Hilux marks a significant technical turning point in the history of the Japanese pickup, introducing for the first time a fully electric version alongside the 2.8-liter diesel equipped with a 48-volt hybrid system The ninth generation of Toyota’s iconic pickup, the “Hilux,” made its debut at the Brussels Motor Show. For the European market, it will be offered in double-cab configuration, retaining the technical layout that has earned it global success with more than…

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SalesPro 2026, Kubota’s training program

kubota salesPro

SalesPro is a practical training program designed to strengthen product knowledge, field experience, and sales confidence across Europe Kubota has launched SalesPro 2026, bringing together over 400 sales professionals, product specialists, and dealership representatives from across Europe for one of the company’s most significant hands-on training programs. Held at Kubota Research and Development Europe (KRDE) in Crépy-en-Valois, France, SalesPro 2026 gives participants access to the facilities where Kubota machines are developed and tested. By combining classroom training with practical field experience, the program strengthens product knowledge, boosts sales confidence, and…

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